BTS member Jimin has officially been named the Global Ambassador for premium Korean haircare brand LADOR, marking a powerful new chapter in the brand’s global expansion.
The partnership debuted with a breathtaking editorial spread in Sure Magazine, instantly setting a new market standard. The visuals—styled with high-fashion precision—featured Jimin in sleek suits, including the now-iconic “no shirt, just blazer” look. Adding to the charm, the campaign included playful shots of Jimin with Dachshund puppies, seamlessly blending warmth with luxury.
JIMIN x LADOR
Jimin of BTS has officially been named the new global ambassador for premium Korean haircare brand LADOR — and the response has been nothing short of extraordinary.
Read on IGHERO: #JIMIN
BRAND: #LADOR
EDITORIAL: #SureKorea
ISSUE: December 2025 #SureMagazine pic.twitter.com/8dJgG0CQ0r— Sure Magazine (@suremagazinekr) December 10, 2025
The editorial went viral within hours, captivating fans and industry insiders alike. The impact was immediate: LADOR’s best-selling products, including the coveted Perfumed Hair Oil – 03 Osmanthus, sold out almost instantly following the campaign’s release.
With Jimin’s global influence and LADOR’s reputation for premium innovation, this collaboration signals a new era for Korean haircare—one defined by artistry, elegance, and undeniable star power.