Global icons BTS reclaim the #1 spot in December’s Boy Group Brand Reputation Rankings, proving their enduring dominance despite fierce competition.
BTS has once again demonstrated their unrivaled influence, topping the December 2025 Boy Group Brand Reputation Rankings. The Korea Corporate Reputation Research Institute analyzed over 60 million data points between November 13 and December 13, marking a 7.75% increase from last month’s dataset.
BTS Edges Out Stray Kids And SEVENTEEN In Boy Group Brand Reputation Rankingshttps://t.co/BNgiCpF6PY
— Koreaboo (@Koreaboo) December 13, 2025
BTS secured the #1 position with a brand reputation index of 6,827,202, maintaining their lead despite a slight dip from November’s score. Stray Kids surged into second place with 5,477,864 points, reflecting a remarkable 33.5% growth, while SEVENTEEN followed closely at third with 4,846,859 points.
This milestone underscores BTS’s continued cultural relevance and brand power, even during their group hiatus, and highlights their ability to remain the benchmark in the global boy group landscape.