ARMYs can now design their own tour merch.
BTS have officially teamed up with Nike for a major new collaboration tied to the group’s ongoing BTS World Tour Arirang — and fans will soon be able to create their own custom BTS merchandise.
Nike announced a first-of-its-kind partnership with BTS featuring exclusive tour apparel and a special Nike By You customisation experience inspired by the global K-pop group.
The Nike By You experience includes 10 BTS-inspired graphic designs that fans can apply to selected Nike clothing and tote bags. According to Nike, the designs combine bold typography, movement-inspired artwork and subtle references to BTS’ legacy, music and global impact.
Several designs also highlight the number seven as a tribute to BTS’ seven members, while other graphics reference musical bars and measures connected to the group’s identity as artists.
Alongside the customisation experience, Nike is also releasing official BTS World Tour Arirang merchandise, including exclusive T-shirts, hoodies and a Korea-only cap. The collection is designed around BTS’ heritage, distinctive style and future-focused image.
Nike said the collaboration celebrates BTS’ journey, creativity and connection with fans around the world while giving ARMYs new ways to express their fandom.
The Nike By You experience launches on June 1 in select cities across Asia, including Kuala Lumpur, Singapore, Bangkok, Jakarta, Tokyo, Seoul and Busan, before expanding to other regions later in the tour.
Official BTS x Nike tour merchandise will roll out in stages across Arirang cities, including stops in the United States, United Kingdom, Southeast Asia, Australia and China. Kuala Lumpur is scheduled to receive the merchandise release on August 20.
The announcement comes as BTS continue their hugely successful Arirang era following the release of their chart-topping album and record-breaking world tour.
For many fans, the collaboration means one thing: BTS concert outfits are about to become a lot more personalised.