Galaxy S26 Ultra set to transform concert experience.
BTS is bringing their Arirang era into the future—and they’re doing it with Samsung Electronics.
In a newly announced global partnership, the tech giant is teaming up with BTS for the upcoming BTS World Tour Arirang, aiming to redefine how fans experience live concerts through Galaxy technology.
At the center of the collaboration is the Galaxy S26 Ultra, which Samsung is positioning as the ultimate concert companion. Fans will be encouraged to use the device to capture high-quality photos and videos, instantly share moments, and engage with performances in real time.
According to Samsung, the partnership reflects the shared values between BTS and their global fanbase ARMY—centered on self-expression, connection, and collective experience. The company emphasized that BTS has created a cultural movement that aligns closely with the Galaxy brand’s vision of bringing people together through technology.
The collaboration goes beyond the stage.
Samsung will also launch its immersive BTS The City programs, starting in Seoul throughout April. These activations will feature retail promotions, interactive installations, and fan-focused experiences designed to extend the concert atmosphere into the city itself.
Meanwhile, the BTS World Tour Arirang is set to kick off in Goyang, before expanding to major cities worldwide—marking BTS’s full-scale return to global touring after their hiatus.
With cutting-edge tech and global pop power joining forces, this partnership signals one thing: BTS concerts are no longer just shows—they’re becoming fully connected, immersive experiences.